Case study / Commercials
Outdoor furniture cover ad
A 36-second Amazon ad for KHOMO GEAR that opens on the problem every patio owner knows and makes their outdoor covers the obvious fix.
- Client
- KHOMO GEAR
- Industry
- Home & garden, Amazon
- Year
- 2026
- Length
- 0:36
- Formats
- 16:9 ad, 1:1 and 9:16 cuts for Amazon and social
- Delivered in
- 7 working days
01 / The brief
The brief
KHOMO GEAR sells outdoor furniture covers on Amazon, one of the most crowded categories on the platform. Dozens of listings look almost the same, and shoppers decide in seconds.
They wanted more sales, and a video that would stand out on the listing: show the problem clearly, show why their cover is the right answer, and make the quality obvious before anyone reads a spec.
02 / The idea
The idea
Open on the problem, not the product: "Your outdoor furniture wasn't cheap. So why leave it exposed?" Autumn leaves and snow on uncovered patio sets make the cost of doing nothing obvious in the first four seconds.
Then KHOMO GEAR steps in as the fix, fitted across chairs, sectionals, chaise lounges and even an outdoor TV. Macro close-ups do what a spec list can't: water beading on the fabric, reinforced stitching and a strap pulling the cover snug, before the film ends on protected patios season after season.
03 / What we did
What we did
- Concept and problem-solution script
- AI-generated lifestyle and weather scenes
- Macro close-ups of the fabric, stitching and straps
- On-screen copy for every key benefit
- Colour-range split screen: black, brown and gray
- Edit, music and sound design
04 / Behind the scenes
Behind the scenes
05 / The result
The result
Built for the Amazon listing and ads, the film gives shoppers the whole story in seconds: the problem, the fix and the quality, before they scroll to the next cover.
“Our listing finally stands out. The close-ups show the quality better than any photo.”
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