Bug zapper launch film

Brightbeam had designed a new kind of bug zapper: a glowing, saber-style zapper with a high-voltage grid, a ring that draws insects in, a base that lets it work on its own and a head that fits a compatible hilt.

It was launching on crowdfunding, where the video does most of the selling. In under a minute, the film had to show a product nobody had seen before, explain how it works and make people want to back it.

Bug zappers haven't changed in decades, so the film opens there, then goes somewhere no bug zapper ad has gone: an armoured hero in an alien landscape, facing giant insects. The Bug Saber arrives like a sci-fi weapon.

From there, the story turns into a product demo without losing the energy: the glowing grid and attraction ring, the 4,000V zap, the head clicking onto a hilt and the zapper set down to work on its own. It closes on the line that sums it up: the most satisfying way to eliminate bugs.

• Concept and script
• Sci-fi world, hero and creature design
• 3D product shots of the grid, ring and hilt
• AI production and animation
• Motion graphics for the features and on-screen text
• Edit, music and sound design

Made for Brightbeam's crowdfunding launch. The Kickstarter campaign closed 137% funded, with $13,686 pledged by 155 backers against a $10,000 goal.

“They took a strange idea and made it look epic. Backers got the product in seconds.”