AI assistant demo

commonsku builds the business platform promotional product distributors use for sales, production and finance. Their podcast, skucast, has more than 350 interviews with promo professionals, and they turned nine years of those conversations into an AI assistant: Ask skucast.

They needed a quick tour for the launch page that explains what it is, how to use it and why it's worth asking, without turning into a dry software walkthrough.

Let the questions do the talking. The film opens on the Ask skucast interface as a real distributor question multiplies across the screen, then kinetic type sets up the promise: 350+ episodes, hundreds of guests, every answer you've ever heard on skucast. Now you can just ask for it.

Real questions from promo professionals are typed out and answered on screen, so viewers see exactly how it works without a single line of voiceover. Episode cards, "Free to use" and a final burst of typography build to the call to action: just ask.

• Script and storyboard built around real user questions
• 2D motion design and kinetic typography
• UI animation of the Ask skucast interface
• Animated episode and guest collages
• Music and sound design, no voiceover needed
• Final explainer for the Ask skucast page

The explainer now runs as the quick tour on the Ask skucast page, and the client was extremely happy with the result.

“Beautiful motion design and a crystal-clear explainer. The team loved it.”