Blog
Notes on making software easier to understand.

Video Advertising on LinkedIn: A Practical Guide for SaaS
How video advertising on LinkedIn works for SaaS and AI teams: formats, specs, targeting, creative that holds attention, and how to measure results.

Video Marketing Examples: 10 Campaigns and What They Teach
Ten video marketing examples, from Reebok to Puma to Nissan, with what each was built to do and how a SaaS team can borrow the idea.

Explainer Video Production: What It Includes and Costs
What explainer video production includes, which formats suit a SaaS product, what it costs, and how to pick a production partner without wasting budget.
