How much does a SaaS explainer video cost?

By Flávio Narciso, founder · Last updated 19 October 2026

At DreamJuiceAI, a 15–45 second Launch Short starts at $1,500, a 60–90 second Explainer at $3,500 and a Launch Kit at $7,500. Monthly plans start at $3,500 a month.

Prices are in USD, excluding VAT where it applies, and every project gets a fixed price in its proposal before work starts. See the full breakdown on Pricing.

Packages and starting prices

Each package is a starting point. Your proposal confirms the final fixed price for your scope.

DreamJuiceAI packages
Package	Length	Starting price	What's included	Best for
Launch Short	15–45 seconds	From $1,500	One 15–45 second video Script and visual direction Your real screens, animated Music and sound design 16:9 and 9:16 versions 2 revision rounds Delivered within 10 working days	website hero, launch posts, app promos, store previews
Explainer	60–90 seconds	From $3,500	One 60–90 second explainer Message strategy, script and storyboard Voiceover Your real screens, animated Music and sound design Captions 16:9, 9:16 and 1:1 versions 3 revision rounds Delivered within 10 working days	homepage, sales calls, onboarding
Launch Kit	60–90 second explainer, plus 15–30 second ads and a 15–30 second cut	From $7,500	Everything in Explainer 3 social video ads (15–30s, 9:16) with hooks and captions A 15–30 second cut for your website hero or app store listing Cover frames for every video 3 revision rounds Schedule confirmed in your proposal	launches, ad campaigns, app releases

Launch Short

Length: 15–45 seconds
Starting price: From $1,500
What's included: One 15–45 second video
Script and visual direction
Your real screens, animated
Music and sound design
16:9 and 9:16 versions
2 revision rounds
Delivered within 10 working days
Best for: website hero, launch posts, app promos, store previews

Explainer

Length: 60–90 seconds
Starting price: From $3,500
What's included: One 60–90 second explainer
Message strategy, script and storyboard
Voiceover
Your real screens, animated
Music and sound design
Captions
16:9, 9:16 and 1:1 versions
3 revision rounds
Delivered within 10 working days
Best for: homepage, sales calls, onboarding

Launch Kit

Length: 60–90 second explainer, plus 15–30 second ads and a 15–30 second cut
Starting price: From $7,500
What's included: Everything in Explainer
3 social video ads (15–30s, 9:16) with hooks and captions
A 15–30 second cut for your website hero or app store listing
Cover frames for every video
3 revision rounds
Schedule confirmed in your proposal
Best for: launches, ad campaigns, app releases

What changes the price

Length: A 15–45 second video and a 60–90 second explainer need different amounts of scripting, scenes and sound. Longer videos take more work.
Custom animation or your existing screens: Animating the screens you already have is the most direct route. Custom scenes, characters and illustrated sequences add production time.
Voiceover and extra languages: The Explainer includes a voiceover. Each extra language adds voiceover and captions and is quoted in your proposal.
Versions and formats: Delivering 16:9, 9:16 and 1:1 means reframing each scene for every shape, not just cropping.
Ads and cut-downs: Each social ad or short cut has its own hook, pacing and captions. The Launch Kit bundles three ads and a short cut.
Revision rounds: Launch Short includes 2 revision rounds, Explainer and Launch Kit include 3. Extra rounds are agreed before they start.
Deadline: Launch Short and Explainer are delivered within 10 working days. If you need it sooner, tell us your date on the call and we'll tell you honestly whether we can make it.

How to spend less

Start with a Launch Short. One short video for your hero section or launch post is the smallest complete project.
Send screen recordings, brand assets and a clear brief early. The less we have to recreate or guess, the tighter the scope.
Reuse the explainer for ads. The Launch Kit turns one explainer into three social ads and a short cut, instead of starting each from scratch.

See how this looks in practice in the commonsku: Ask skucast explainer case study, or browse all work.

One video or a monthly plan?

A single project fits a launch, a new homepage or one ad campaign. A monthly plan makes sense when you ship a notable release every month or run paid social and need fresh ad variations to test.

Release, $3,500/mo: A launch-ready film for every release. Best for teams shipping one notable release a month.
Growth, $6,000/mo: Launches plus a steady stream of ads to test. Best for teams running paid social and shipping often.
Scale, From $9,500/mo: A dedicated production team for your product. Best for teams shipping weekly or in several markets.

Minimum term: 3 months, then month to month.

Questions

Are prices fixed?

After the free call you receive a proposal with a defined scope and a fixed price for that scope.

Are prices in USD, and is VAT included?

Prices are in USD, excluding VAT where it applies.

How long does it take?

Launch Short and Explainer are delivered within 10 working days, counted from the day you accept the proposal and send the materials we need. Time spent waiting for your feedback isn't counted. Launch Kit and Custom schedules are confirmed in your proposal. On a monthly plan, delivery dates are set in each month's plan. Launching sooner? Tell us your date on the call and we'll tell you honestly whether we can make it.

What do you need from us?

Access to the product, screenshots or a screen recording, your brand assets and the one message the video must land. If you only have an idea, that's enough to start the call.

Can we start with one video and move to a plan?

Yes, and that's how most teams start. If you start a monthly plan within 30 days of your project's delivery, we credit 50% of your project fee against your first monthly invoice.

Related guides

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